Sept. 23, 2014) (denying motion to dismiss trademark owner’s infringement claim), they may have more difficulty substantiating those claims on the merits. Sapling provides services that help New Zealand businesses with local and national search marketing. While trademark owners may state a cognizable claim for trademark infringement over keyword ads and survive a motion to dismiss, see, e.g., Romeo & Juliette Laser Hair Removal, Inc. v. Assara I LLC, 2014 WL 4723299, at *3 (S.D.N.Y. Google trademark infringement, or the right for the company's name to be protected from use by others, was challenged in a recent lawsuit on the grounds that "google" is now a generic term for internet searching. If you are using AdWords to promote or sell branded products you may find that your ads will be disapproved due to copyright. So, for example, Walmart may be able to place ads anytime someone searches for “Target”.
If the use of the trademark is unauthorized and is leading to confusion among consumers, we suggest that you have us send a cease and desist letter. How to use & claim Trademark brands with Google AdWords. Also, special situations exist if the trademark at issue contains a design element or if the trademark at issue is registered to the Supplemental Register rather than the Principal Register. Ortlieb brought a claim against Amazon alleging that the display of third-party products in the search result list for their trademark constituted trademark infringement. By Jason October 8, 2017 Search Engine Marketing No Comments. We need all information requested to process your claim. Google’s stated policy is that it won’t investigate or restrict the selection of trademarks as keywords. Microsoft intellectual property policies prohibit trademark infringement by advertisers.
Our work complies with search engine standards for reliable, long term results.If you have any questions or would like to know more about Trademarks and Google’s policies, leave a question below.If your ad was disapproved for using a registered Trademark, you can still have the ad approved but it will take a little bit longer.Most of the time your ads are disapproved due to one of these reasons:Sign up to our newsletter for a monthly summary of SEO tips, news and updates. So, for example, anybody can pay Google to make their own ads appear when someone searches trademarks such as Microsoft, Apple and Amazon.We serve the following localities: Los Angeles County, Long Beach, Los Angeles, Pasadena, Santa Monica, Beverly Hills, Burbank, Glendale, Malibu, Manhattan Beach, North Hollywood, Pacific Palisades, Redondo Beach, Whittier, Orange County, Laguna Niguel, Lake Forest, Anaheim, Costa Mesa, Huntington Beach, Irvine, Mission Viejo, Newport Beach, Santa Ana, San Diego County, Carlsbad, Encinitas, La Jolla, Oceanside, and San Diego.Naturally, this situation can cause harm in the following ways, among others:Where you should draw the line is for ads in which a trademark appears in the text of the ad. Buying a competitor’s trademark as a keyword can lead to confusion among consumers and thus could expose you to a trademark infringement claim.
However, if those same ads read: “Target Products Sold here” that would be an actionable infringement. We have been helping big brands, agencies, and networks protect their trademarked terms in paid search for the last 10 years.
UK retailer Argos Ltd has lost its claim for trademark infringement and passing off (in the High Court of England and Wales) ... Argos Systems participated in Google’s AdSense advertising program and Argos UK’s ads were among those that appeared on Argos Systems’ website.