Strong marketing strategies are used by the company to maintain its position in the market as well as maintain high customer loyalty (Kavilanz, 2007).PepsiCo is a multinational company that manufactures and distributes non-alcoholic drinks in several countries of the world. In the developed markets where CSD consumption is dwindling, PEPSICO diversification strategy might be an ideal formula to keep the company on top.
Strategic Analysis of PepsiCo Dominant LogicDavid Bright, Terra Christensen, Nicholas Papas, Arc Sims, Derrick Smith Elle communique sur le fait qu'elle finance une bonne action. PepsiCo relies on trucks to move products so fuel is an important subject & fuel prices matters. The company offers a diverse array of products. Some of the products under the Quaker Brands include Quaker Oats, Quaker Rice Cakes, Chewy Granola Bars, Rice-A-Roni, Aunt Jemima mixes and syrups.PEPSICO diversification strategy is a plan introduced by the company to include snacks and other various beverage brands into its already existing product range. [...][...] * Des distributeurs efficaces en termes d'image, d'expérience, de niveau de formation, de solidité financière, de coûts et services proposés. Pepsi has also partnered with selected food stores, restaurants and theme parks, like Shanghai Disney China with the aim of promoting its beverages and snacks.Besides, the company’s winning of the Buffalo Wild Wings account in the same year is another demonstration of the success of PEPSICO diversification strategy.Through the strategy, the company now boasts of three key products, including Pepsi Cola Beverages, Frito-Lay Brands and Quaker brands.
The brand has acquired a lot of demand and many people prefer the drink due to its unique nature (Hill & Jones, 2007). PEPSICO is a renowned beverage, food and snack company headquartered in the US.
The company has more than 5 different billion-dollar brands which are marketed all over the world.
Son chiffre d'affaires pour l'année 2009 est de 43,2 milliards de dollars et son bénéfice est de 5,9 milliards. PepsiCo adopted the strategy of offering its products affordable prices to the customers.
PepsiCo’s generic competitive strategy is based on the need to address market pressure coming from its biggest rivals, including the Coca-Cola Company. Some of the leading brand categories “Carbonated Soft Drinks, Sports Drink, PET Water Brand (non-jug), chilled Juices and Juice Drinks, Enhanced Water Brand, Ready-to-Drink Coffee, Ready-to-Drink Tea” (PepsiCo’s 2006 Annual Report, pg 25). Then the report lists some of the challenges that are faced by PepsiCo. PepsiCo is the second biggest player in the global food and beverage industry. PepsiCo has adopted effective growth strategies in the context of global food and beverages industry.