Initially, I had responsibility for preparing the communication of the new strategy to the business’ top 100 leaders. John Lewis is a different kind of company, so before you can understand the strategy you have to understand our unique Partnership model. That was incredible and ground-breaking – I’ve wanted to do stuff like that in previous jobs…and we got all kinds of questions such as “how are we are going to achieve a stretching target such as X?
John Lewis needed engaging, relevant customer communications, signposting products and services relevant to each recipient. The project formed part of a range of communications provided by Paragon for John Lewis in support of their wider customer journeys.Deliver your messages effectively and maximise customer experienceAccess to the latest, most innovative data-driven insightReal-time access to customer documents and innovative data-driven insights that deliver peace of mindDeliver customers’ documents securely, whenever they need them on any deviceMeasurable and brilliant solutions to engage your customers at the right timePrint strategies that save you money and deliver improved quality for your brandTrust us with your core business processes, protect your sensitive data and drive digital transformationDecades of experience and sector expertise brought into your teamCapture, process and fulfil customer requestsDeliver brilliant experiences that drive long-term customer loyaltyDefining the patterns and strategies you need to engage and retain customersDelivering the new ideas and digital transformation your customers demandAutomated services for key business processesJohn Lewis needed engaging, relevant customer communications, signposting products and services relevant to each recipient. Previous strategies had been shared face-to-face, and while these events were clearly worthwhile exercises, they were by no means perfect.At each event, we discussed what had happened in the three years since the last strategy – for example, how technology has impacted customer behaviour, the evolving role of a retailer, and the changing nature of the high street. Bringing data to life with engaging communications that resonateCompliant, secure communications through your customers’ preferred channelsIndividualised and dynamic consultation and communications to improve your acquisitions and retentionPractical data solutions that protect your business and customersThe compliant and secure communications that underpin your businessCopyright 2020 Paragon Customer CommunicationsWould you like to discover how our communication experts can transform how you speak to your customers?Intelligent digital solutions using AI and robotics to enhance how you manage documents and process customer dataWe gave them a personalised “All Yours” digitally printed booklet with content highly relevant to their customers. A lot of companies, when they have a big piece of strategic communication, they’ll only use one form of communication – like a company-wide email or a one-off event. JL Trafford in Manchester. We didn’t ask them to do that – all this they did off their own back – so how that evolved is fascinating.”© 2020 Gatehouse Consulting LtdJohn Lewis is a different kind of company, so before you can understand the strategy you have to understand our unique Partnership model. John Lewis’s managing director Paula Nickolds was due to take on a new role as brand boss across the Partnership next month but her departure will prompt the company to reconsider the nature of that role. Less was definitely more, and we tried to instil that confidence in the leadership team, because it was a lot for our Partners to try and absorb.20 or 30 people would be together watching the live chat feed rolling up on screen, firing questions at one person sat behind a laptop, who would post on their behalf. Box ticked.” But it’s dangerous because of course it’s never as simple as that. Analysis Uncategorized.
Most importantly, what they sent needed to be of high quality to reflect their brand. It gets pumped out, and from a leadership point of view there’s an attitude of: “Job done. We knew that individual named users would sign on to the webchat, however, in shops groups of people were getting together round a big screen in meeting rooms and logging on generically as the shop name e.g. The accomplishments of Congressman John Lewis are legendary.
Our employees are called Partners, and everyone gets the same percentage bonus every year no matter what level they work at.