But if the revolution succeeds and the rebels take power, the flag-waving mutineer doesn’t become president. Cook decided that he should at least meet with Steve Jobs, he told Charlie Rose in 2014. Earlier the events were anchored by co-founder, chairman and CEO Steve Jobs, and post his death; Tim Cook took the reins in his hands.
This is a time for smart, careful management of critical assets. I saw Apple, Inc., the reincarnation that came after Steve returned from exile, cut our product line from dozens down to four, and put the music back in the company. And while it’s great that staffers in Berkshire Hathaway’s offices will no longer think they’re trapped in an episode of “Breaking Bad” when they encounter the Oracle of Omaha, this announcement matters for a more important reason.Is innovation still the key to Apple’s continued dominance in the long term? He died in October 5, 2011 at the age of 56 leaving consumers in a life-time shock. He stopped drafting off of Steve a long time ago. Steve cared about joy and wonder and beauty. But not right now. Of course it is. When the rebels are building the barricades and marching in the streets, they need a daring, charismatic, fearless visionary to wave the flag and lead them into battle. Steve was the CEO for an age of revolution; Tim’s the guy for a time of evolution.I saw Apple Computer, the listless beige box maker that was nearly gobbled up by Microsoft. Your experience at an Apple Store is so seamless, pleasant and effortless because Tim Cook took nothing, no matter how small, for granted. But when people find out about my time in Cupertino, the most common question I hear is, “So when is Tim going to find his inner Steve?” Answer: He’s not. Tim Cook is the sober, careful chief executive Apple needs for an age of iteration, refinement and careful growth.At 89 years old, Warren Buffett finally traded in his flip phone for an Apple iPhone. It’s 2020, and Tim Cook has been CEO since 2011. He deserves to be. "He told me a little about the design, enough to get me really interested," he told Rose.
Who is Tim Cook Tim cook is the business executive and succeeded Steve Jobs as CEO of Apple in August 2011.
Coming from a procurement background, he couldn't have been a better fit for Apple — and for Jobs personally.But Cook knew that turning down a job at Apple would have meant turning down the opportunity to be part of something special.During his time at Compaq, which was then the world's largest PC seller, Cook had already turned down Apple recruiters multiple times, but their persistence finally paid off one day.At the time, Apple was not a place where very many people wanted to work.