As the UK’s number one juice drink brand, launching this new flavour is a great way to create excitement and spur trial from current Ribena consumers whilst bringing in new ones too. On Thursday 28 May, at Manchester Crown Court, Aqeel Ahmed of Queensgate, Bolton, pleaded guilty to attempted Section 18 ...To celebrate the launch of the new flavour GlaxoSmithKline is giving away £50-worth of Lucozade Energy blackcurrant to five retailers each.The new flavour bursts onto the scene this month with a dedicated £1m marketing investment and is expected to create significant consumer demand.Register for email newsletters and get up-to-date news, directly to your inbox, from Forecourt TraderProposals to restructure the government’s Victim’s Code have been welcomed by the Association of Convenience Stores (ACS). Charlotte Flook, head of brand for Ribena at Lucozade Ribena Suntory, said: “Raspberry Rays is perfectly positioned to bring new news and consumers into the on-the-go juice drinks segment. As this new Lucozade Sport SKU is not available in grocery, stocking it gives shoppers a reason to keep returning to their local store to purchase. Lucozade Sport is an isotonic carbohydrate-electrolyte sports drink. Charlotte Flook, Head of Brand for Ribena at Lucozade Ribena Suntory, says: “Raspberry Rays is perfectly positioned to bring new news and consumers into the on-the-go juice drinks segment. After the success of White Claw and other hard seltzer brands, expect to see other “hard” beverages follow: hard cold brew, hard iced tea and hard kombucha. Lucozade Energy Citrus Chill, a new lemon & lime flavour, is available in 380ml PMP and standard packs. Lucozade Energy Citrus Chill, a new lemon & lime flavour, is available in 380ml PMP and standard packs. Ribena is launching a new flavour of squash into the wholesale channel this month. The lemon and lime beverage is available in 500ml bottles at £1 as the company continues to invest in high-profile campaigns during the summer, backed with a total £6m brand investment.Lucozade Sport is launching a new flavour exclusively to UK wholesale stores in a bid to drive sales.Steven Hind, Lucozade Sport marketing director at Lucozade Ribena Suntory, said: “Lucozade Sport’s new lemon and lime flavour appeals to new consumers and provides a tempting alternative for existing fans.“Flavour extensions are great for driving sales for customers; our last flavour launch, mango and passion fruit, was worth £3.2 million in wholesale alone in its first year of launch and almost doubled the brand’s penetration.“Lemon and lime is a popular flavour across soft drinks, yet under-indexes within sports drinks. Log into your account. We’ve seen a 35% increase in shoppers purchasing more than three Lucozade Energy flavours – so it really is key to have choice on shelf.”Lucozade Energy has added a new variant to its flavours range “ahead of the summer season”.Your guide to building a better businessLucozade Energy Citrus Chill is available in a 380ml bottles in £1.19 price-marked and standard packs, as well as on offer for 2 for £2.20.